Customer experience is a tricky, ephemeral item with the utmost importance to any retailer (online, bricks-and-mortar, and both). Part of why customer experience is so
Think of the last time you ordered something online. What was your experience? Did you feel confident that your payment had been accepted? Was there a
As eCommerce continues to reach new and unprecedented heights, retailers are slowly coming to realize that they must take steps to truly integrate their in-store
We live in modern times. Yes, we really do. No longer do we trudge into caves to draw antelope by firelight; we have smartphones and
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