About VL OMNI

One integration platform for all your business needs

VL OMNI is an integration platform partner for real-time, agile, and scalable iPaaS data integration.

We empower businesses to accelerate growth by integrating their systems, channels, partners, and applications together based on their needs. Top global brands trust us to move data seamlessly through their infrastructure as they grow and accelerate their business.

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Our Mission

Our driving mission is to empower businesses to accelerate their growth for the long-term.

As an education-first company that holds to the principal tenets of integrity, longevity, and respect, we believe in long-term relationships that are rooted in a holistic data integration approach. We are passionate about solving integration challenges, making cloud integrations easy for any business so they can focus on growth and consistently meet customer expectations.

We Are Different

VL OMNI’s unique consultative approach to data integration means a better data integration strategy.

We are able to work with complex systems, technology stacks, and customized applications as our integrations match corporate strategy. Our managed service approach allows our pre-built connectors to be tailored to your specific business rules, giving our customers faster implementation times and scalability across their selling channels.

Let our 30+ years of data integration expertise guide you as we fit the VL OMNI solution to match your business strategy.

Download our brochure here

Map Out Your Integration Journey With VL OMNI

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About Our Integration Connectors

Our integrations are point-to-multipoint, meaning data from a single application can be sent to multiple targets in a single workflow, giving your business the flexibility to grow without any interruptions or the need to manipulate data at either end of the integration.

Our integrations move data in scheduled batches or via webhooks for real-time data movement and work with GraphQL, REST, and SOAP-based APIs.

The ROI of the VL OMNI Platform

110% ROI per Connector

The average return on investment per implemented VL OMNI Connector (workflow) across all Merchant tiers

$140,000+/year in human resourcing savings

No need to hire developers or support staff, or implement additional technology

90-100% reduction in manual data errors

Apply business-specific rules directly to data as it moves between MS NAV ERP system to your Shopify Plus store for truly 100% automated data delivery and integration.

Low return period

The average VL OMNI Merchant recouped all costs for the year of the platform in just four days or less, with an average return on the initial investment period

Our Story

1994

VL OMNI, formerly Virtual Logistics Inc., is founded.

1994 - 2007

EDI Integration Specialists

After getting our start in EDI and with ecommerce exploding, we reinvent our brand as a multi-faceted omni-channel data integration specialist company.

2007 - 2013

Omni-Channel Data Integration Experts

With an ever-growing list of connectors and providing solutions on-premise and in the cloud, VL is on the cutting edge of customized data integration.

2013 - Present

Ecommerce Integration Partner

In 2017, we became a Shopify Plus technology partner.

Growing brands looking for an agile and scalable integration solution come to VL OMNI for our expertise with B2B and B2C commerce and EDI.

Merchants on VL OMNI had an ROI of 1,323% for the 2022 BFCM period, alone

Our Team

We are a business partner of scaling brands around the world and help them build their business for the future.

Robin H. SmithCo-Founder & CEO

Jessica ThieleDirector of Product Management

Dave TrumanOperations Manager

Torrey LapenskieDirector Of Partnerships

Scott A. BeaverCo-Founder & CTO

Did you know VL OMNI is a Shopify Plus Expert?

Brands powered by Shopify Plus looking to unlock their growth potential can partner with VL OMNI to reduce manual processes, streamline operations, and centralize and unify various sales channels.

Our Customers Love VL OMNI

"We were very impressed with VL OMNI throughout the entire process. We felt in safe hands with VL OMNI who continuously developed our integration's efficiency and usability. This was vital, as our team then had more time and resources to focus on commercial activities. After we had launched our websites on Shopify Plus, we achieved our biggest Q4 ever in terms of revenue and number of orders - VL OMNI's platform easily handled the volume and was quick to resolve any problems that arose. We would highly recommend VL OMNI as an integrations partner who, in many ways, felt like they were an extension of our digital team."

"We have a custom back end system that requires very specific parameters with any integrations we want to connect it with, and VL OMNI was the only partner we were able to find that could build out what we needed. They guided us through the process the entire way and have always been very open about our options, costs involved, and making recommendations based around our needs."

"VL OMNI has helped me save multiple hours per day by setting up automation to our Amazon store and helps to funnel orders into our system instead of having to hand type each order that comes through."

"Shopify integration: Fulfilling orders now takes 5-10 minutes! Working with Shopify and Blue Link ERP, VL stepped in as the integrator. It forces you to look at your business in a way that is very healthy – but integration is a huge amount of work. Blue Link ERP connected us with VL. They've been the most expensive option, but the solution is very well executed. Fulfilling orders used to consume 70-80% of our time; it now takes us 5-10 minutes in the morning -- and that’s including sending emails to customers."