Shopify or Amazon: Which Platform is Best For Your Business?

Is it better to sell on Shopify or Amazon? In this article, we break down the difference between Shopify and Amazon and key features of each platform to help you decide whether you should be selling on Shopify vs Amazon.

What’s the real difference between Amazon and Shopify? Do you have to choose one as a seller? Is one platform better for your business than the other? How can you grow on both Amazon and Shopify?

Watch our Account Executive, Torrey Lapenskie tell you everything you need to know about selling on Shopify and Amazon.

For a more in-depth explanation, keep reading this article for a closer look at the pros and cons of selling on both platforms.

The Main Differences between Shopify and Amazon

As a Merchant, you can make your products available to a wider audience by selling online through Shopify or Amazon. In general, you will have to pay a monthly subscription to access each platform as well as their respective tools and resources. But ultimately, both platforms are not the same!

Amazon and Shopify may seem similar, but they work in different ways. Before selling on either or both platforms, it is key to understand their key features.


  • Allows you to build a brand identity 
  • Unique to your business
  • Allows control over branding storytelling
  • Smaller built-in customer base


  • Large marketplace
  • Large customer base already on Amazon
  • Stiff competition with identical products on the same page.


Benefits of selling on Amazon and Shopify

By selling on both platforms, Merchants can benefit from increased engagement, a wider audience browsing through their product pages and site. Likewise, selling on both Amazon and Shopify can help you meet your customer base where they already are.


Connect Shopify to Amazon: A Key Step in Creating a Great Omnichannel Customer Experience

When integrating multiple sales channels together like Shopify and Amazon you must use an integration platform like VL OMNI to make sure all your customer and order data is reaching the correct application efficiently and in a way that makes your business lean. 

Allowing your business to focus on things that matter most like creating a seamless customer experience journey across all platforms. 

Ready to start your integration journey?



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