Identifying and Resolving Data Errors with the VL OMNI Dashboard

How to identify and resolve data errors throughout your ecommerce business when “garbage in, garbage out” has become an old adage.

Bad, erroneous, or incomplete data is the bane of many ecommerce and multi-channel brands. A small error like a human-made typo or an SKU number that no longer exists on one of your sales channels can feel a lot like finding a needle in a haystack. These errors may originate in a single application initially, but they have a way of permeating throughout an organization if not caught and corrected.

The problem with data errors or data cleanliness is that these errors often exist in many applications. Finding the error isn’t the issue – it’s finding the original issue, correcting it, and more importantly applying these lessons learned to further your brand’s operational efficiency. Brands using the VL OMNI Dashboard have a clear path to both identifying any errors or issues being passed through the VL OMNI platform and are provided resources for external troubleshooting for a quick resolution.

Errors will happen: It’s how you’re able to respond to them that counts most

The bigger a brand gets, the more people and data it takes to keep things running smoothly. The integration of applications with a partner like VL OMNI is a key step in many brands’ growth curves. Automating data delivery between applications with key business rules applied to the data as it moves means a more automated, seamless experience for both your staff and customers.

But even at the slickest organization, errors still can happen. Your ecommerce team might retire an SKU from your eCommerce website and forget to communicate this to your PIM or ERP team who manages the product masters. Or there may be an inventory miscount in your warehouse, or a product description may not match the required format for a specific channel. Whatever the source, these errors can and should be expected and planned for. The VL OMNI Dashboard makes it visually easy to identify potential issues before providing general direction for resolving these errors in external systems fast.

 A single portal to help you identify and resolve data errors

While VL OMNI highly recommends promoting data cleanliness throughout your organization via tools or partners, it’s always a good idea to have multiple checkpoints on the performance of your brand. As the hub that all your integrated data passes through, the VL OMNI Dashboard has the unique position of being able to check the delivery success of the data. For instance, if a data packet did not transfer properly through the Dashboard, the Dashboard will identify the issue.

VL OMNI Dashboard comes along with two great resources which are the Error Code References and the Troubleshooting Guide for resolving errors outside of the VL OMNI platform. This set of resources covers everything from exceeded variant messages to invalid tags to duplication issues and more, and how to correct these errors.

But at the end of the day, it’s the speed of resolution of these errors that makes the biggest impact on your brand. Errors happen, and great risk planning includes how to manage and address these errors to the best of your abilities. The VL OMNI Dashboard empowers your brand by making these errors accessible, easily sourced, and with clear guides to correcting these errors.

The result?

Over time, a more effective, efficient brand. And with work and fine-tuning, a smoother customer experience, happier staff, and a clearer path to continued and sustained growth.

If you have any questions about how to use the VL OMNI Dashboard or would like a one-on-one walkthrough with our team, contact us:

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