Zippo Case Study

Overview of Case Study

Due to a rapidly changing business landscape and shifts in customer expectations, Zippo needed a unified e-commerce strategy that allowed for operational flexibility and agility to better connect, engage and convert shoppers into buyers. See how Zippo streamlined their e-commerce capabilities in this ecommerce case study.


Zippo is the most iconic and recognized lighter brand in the world. Zippo Manufacturing Company markets in more than 180 countries and has manufactured over 550 million windproof lighters.

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