It’s 2021 and Amazon is going nowhere.
Setting the retail standard for eCommerce across the globe, Amazon connects Sellers with hundreds of millions of consumers daily. There is huge potential for success as an Amazon Seller, but only a few become truly successful.
With Amazon constantly improving on existing ecosystems while launching new ways Sellers can optimize their business, it can be more than challenging for the under-prepared retailer to keep up. Sellers are challenged to understand the complexities of practically selling on the platform, as well as implementing strategic edges and competitive advantages in order to stay on top of the very competitive marketplace.
A few years ago, VL published our well-received ebook: Amazon: A Comprehensive How-To Guide for Omni-Channel SMBs. With the break-neck speeds that the Amazon marketplace has evolved and continued to dominate the eCommerce space, we revisited the ebook with the goal of diving deeper to provide greater strategic insights into the Amazon ecosystem for growing merchants. With the full weight of VL OMNI’s 25+ years of EDI and multichannel data integration experience behind us, this ebook is a detailed, technical-first look at the Amazon marketplace.
This ebook is for merchants looking to leverage their technology strategy, including their integration strategies to create an unbeatable customer experience on the Amazon marketplace. For those looking to win Amazon, the importance of customer experience is absolutely paramount in the Amazon model. We hope to encourage you through this ebook to think about the necessity for scalability and agility in your technology stack, the importance of your customer experience, and the role of that data integration technology and strategy have in your success on the Amazon marketplace.
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Merchants: Get more out of Amazon