Creating a flawless customer journey starts with your data.

No really, it does!

When the countdown is on to a big consumer holiday like Back-to-School (B2S) and Black Friday Cyber Monday (BFCM), it’s easy for ecommerce merchants to get caught up in a creating a beautiful digital storefront or promoting their holiday sales. But the reality is that none of that matters if your business falls apart on the back-end!

Today, the customer experience is fully informed by the way your business handles its data, how it moves, and how you’re able to manage in moments of technical difficulty — the last having high potential for occurrence when you’re seeing double or ten times or more the sales traffic on BFCM compared to an average day. The key to a flawless customer experience on any day of the year lies within the quality of your data integrations across your organization’s technology stack. 

In our quick video below, we break down four steps that focus on your data and the way it moves through your business. These elements combined are general tips for your business on how to implement a great data integration strategy. Are you sharing your data throughout your organization securely and consistently? Have you prepared your business to exceed your projected sales by building-in scalability? If you cannot answer these questions with a resounding and confident “YES!”, then you should ask yourself if your current strategy is hitting all those critical checkboxes it needs to have a successful holiday season.

Watch our video below and do a quick integration and automation health check.

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LESSONS IN INTEGRATION: PREPARING FOR A SUCCESSFUL BLACK FRIDAY AND CYBER MONDAY