Let’s get right into it! Before starting with VL OMNI and really digging into what data integration is, I thought of data integration as a one-size-fits-all solution. But, wow — I definitely underestimated its complexities! So I went back to ...

Acronyms and technical terms are part and parcel of the quickly changing commerce world. Just keeping up with industry jargon can be a full time job! And we at VL OMNI would know—we’re in the thick of cutting-edge commerce developments ...

Welcome to the Digital Age: A world of connectedness, fast information access, and online communities. Driving your brand is more than just putting your image in front of the consumer, spending millions on adverts and getting that Primetime spot during ...

VL has actively kept track of changes in the ecommerce market since 2015 in infographic form, and it’s been amazing to see how far ecommerce has come in a relatively short time! Our last infographic, Canadian Ecommerce 2017, has been one of our ...

2018 could very well be entitled The Year Of Travel for VL OMNI — and we’re not done yet 2018 has been quite the year for VL OMNI! The first half of 2018 was spent traveling across the UK for our ...

Are you getting tired of static point-to-point integrations that don’t grow along with your business? Of course, you are! When your business is starting out, using rigid solutions like middleware and plug-and-play integrations to automate your data between applications might ...

Creating a flawless customer journey starts with your data. No really, it does! When the countdown is on to a big consumer holiday like Back-to-School (B2S) and Black Friday Cyber Monday (BFCM), it’s easy for ecommerce merchants to get caught ...

It’s time to make this year’s Black Friday and Cyber Monday your best yet. Believe it or not, now is the best time to make improvements to your technology stack and integration strategy to make sure your ecommerce business is prepared for ...