Let’s talk about 2020 – the year of change – and what ecommerce resources have shed light on how to thrive this year for Merchants. In the eCommerce space, we have seen so much change over the course of the last twelve months that we couldn’t have predicted before. The implications required Merchants to quickly adapt to the new normal and look into ways to reach more customers through any touchpoints — an online store, social media, retail stores, email marketing, and anything in between.
We are thrilled to see that many retailers have thrived and sustained this year. Merchants have stayed resilient and looked for the right resources to stay afloat and innovate their business. In this article, we will look back at what this year has been and curate our top 16 most popular ecommerce content in 2020 that helped e-tailers navigate the uncharted waters of this year.
Let’s dive in!
Ecommerce Trends in 2020
A new decade brings new opportunities and potential for eCommerce growth, and that’s exactly what happened this 2020. With the total disruption of our daily lives by the global pandemic, COVID-19 reshaped everything we knew this 2020, including commerce.
Brick-and-mortar retail store had to close down completely for an initial lockdown in the early months of 2020. Despite the adversity, businesses adapted and leaned into the online world to reach more customers. This is when eCommerce exploded worldwide and online services became essential. With the help of ecommerce platforms such as Shopify, Merchants have been able to reach their customers directly from an online store.
In fact, the biggest trend we have seen so far in 2020 is omnichannel retail. Having a multichannel selling strategy through eCommerce websites, marketplaces and social commerce has become an essential factor for eCommerce growth. Learn more about the latest eCommerce trends here.
Understand Your Data, Understand Your Business
As commerce in the physical world and online continues to evolve, your understanding of your data and how it moves within your organization is a strategic advantage that many data-driven ecommerce businesses have today.
As experts in data integration and automation, we at Vl OMNI understand is challenging to build a strategy around your data from the ground up. Without having a clear path of how your data is processed and what next steps to take in order to prepare your business for a more robust future for itself.
In 2020, our most valuable thought leadership content has helped Merchants gain a broader and deeper perspective of how data moves through your business, and where improvements and innovations can be made. From how data is processed and different approaches to integrating data, to how to form a robust strategy and why data integration is important for the growth of your business, these are some of our best resources:
Up your game with the right ecommerce technology in place
Investing in eCommerce technology should go hand-in-hand with a well-thought-out strategy. The aim of all the technologies, applications, and add-ons is to help eCommerce businesses automate dozens of time-consuming processes.
With the right set-up, partners, and integrations, you can streamline nearly any element of your business, allowing you to concentrate on what you’re best at: growing your business. Here are some tools that have provided Merchants guidance to choose the right eCommerce technology and solutions for their business:
- How To Choose the Right Ecommerce Technology
- How Emerging Technology Creates Business Opportunities
- Integrating AS/400 and Shopify Plus with VL OMNI’s Integration Connector
- Cova and Shopify Plus Integration
Navigating Shopify Plus
With so much knowledge at our fingertips about the platform, key features, and the proof-positive experience of helping our customers scale using the platform along with our integrations, we have curated our best content on Shopify Plus for Merchants interested or already using the platform.
Content from Shopify Plus Partners
Our favourite content from Shopify Plus partners, including applications, technology solutions, and agencies:
- The Future of Ecommerce by Shopify Plus
- How to improve speed, accuracy and the customer experience in your checkout by Ehouse Studio
- What is Omnichannel Marketing? A Guide for Success by Emarsys
- Retail Vs Etail: Why Do We Have To Choose? By Eastside Co
- Improve Your Ecommerce Site Performance & Speed to 2X Conversions by Shopify Plus
- How to Boost Your Top KPIs with Headless Commerce by Nacelle
- Cheapest Way to Ship by ShipStation
- How A Company Doubled Black Friday & Cyber Monday Revenue with Shopify Plus and Email Marketing by Ehouse Studio
Ecommerce in 2021
It is uncertain what 2021 will unfold for commerce. The best way to prepare for the future of ecommerce in 2021 is by thinking about every single important factor within your business, from front-end to back-end. Is your business well equipped for what’s next?
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