What You Need To Know About Data Integration To Be Ready For BFCM

Believe it or not, Black Friday, Cyber Monday (BFCM) is soon upon us. This year we predict they will be more than just one or weekend sales experiences. With COVID-19 still being a major public health concern around the world, the shift will focus on eCommerce sales rather than major deals in-store, in order to keep crowds and social distancing possible. It is also likely there the major deals will continue for a few weeks rather than a one-day-only sale.

So what does this mean for you as a Merchant as BFCM approaches?

BFCM is the most important selling season of the year and as a Merchant, proper preparation is key. Setting up a strategy that encompasses your entire technology stack by diving into your business rules and understanding how data may be bottlenecked in your system is the first step.

Once you’ve created that well thought out strategy, experts like VL OMNI can create agile and scalable integrations across your technology stack that will allow you to receive an increase of sales and allow your applications to grow and expand with that influx. Ultimately giving your customers a great BFCM customer experience.

But where to start? Are you not sure how integration can help your business? You’ve come to the right place. The better understanding you have of the basics, the better you will understand its strategic business benefits and how it can accelerate your business’ growth. Learn how to prepare your ecommerce business for a successful BFCM.

Access the tools and resources you need to empower your business growth here: