What is Data Integration? A Complete 101 Guide
As your business grows, you will likely need to integrate your systems to deliver seamless customer experiences. From what is data integration and how data is processed, to different integration approaches and why integration is important for the growth of your business, this guide covers it all.
What is Data Integration?
Like any new concept, it is important to first understand the fundamentals. Data integration connects different applications and systems together into a unified view. Put simply, data integration is an approach to automating your data movement as a strategic initiative that can foster the growth of your business.
Data integration and the ways in which you can automate your back-end systems is a complex and strategic exercise. In fact, Merchants require a good understanding of how data integration works to understand its strategic business benefits and how it can accelerate your growth.
Why Is Data Integration Important In Commerce?
As commerce both in the physical world and online continues to advance, data integration is the key to being able to rise to new levels. Often overlooked, agile and scalable data integration is really the most important part of your multichannel strategy. Integrations have the ability to completely eliminate manual processes and tie your systems together, allowing your business to save hugely on time, money, and costly mistakes. But most importantly, businesses can benefit from end-to-end integration and visibility into their processes and sales channels.
The Fundamentals of Data Integration — We’re going back to the basics
The industry of data integration isn’t getting any simpler, nor is it going away. Now more than ever, your understanding of data integration informs your decision and your business’s ability to scale, grow, and build a more robust future for itself.