Many merchants already know how hard Amazon is to win. Winning the Amazon Buy Box – arguably the most important area in Amazon in terms of converting user interest into sales – requires the ability to leverage a comprehensive technology strategy that’s fully integrated into Amazon. To win Amazon and the Buy Box, merchants must be able to deliver data and a stellar customer experience in an automated way to the marketplace platform. The importance of customer experience is absolutely paramount in the Amazon model, and it begins with winning the Buy Box and how your business chooses to integrate with Amazon.
The Amazon Buy Box is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts. Owning the Buy Box is essential to boosting sales and beating out competitors. There are a number of components that go into how your business can achieve that coveted position, but they all take deep strategic thought and scalable integrations.
Take a look at our infographic to see how merchants can win Amazon’s Buy Box via strategic data integration