This week and almost half a world away from our head offices, VL OMNI and our partners Creative 971 took Dubai by storm with an exclusive invite-only merchant event for high-growth luxury Middle Eastern brands. Hosted in Dubai’s premier hotel Sofitel Dubai Downtown, our “Retail Enterprise Ecommerce Success With Shopify Plus”  event brought together scaling merchants alongside Shopify Plus, and Plus Partners VL OMNI, Creative 971.

Starting the event with a special appearance by Her Excellency Marcy Grossman, Consul General of Canada to Dubai and the Northern Emirates to welcome attendees, the thought leadership portion of the event officially kicked off with the presentation from Shopify Plus. Invitees were treated to a first-hand recounting of the exciting announcements from Shopify Unite held in Toronto, Canada earlier this year, and to review tactical strategies, new features, and much more.

Ecommerce Strategy + Shopify Plus

Following a brief networking break, Creative 971 took the stage to share cutting-edge insight on ecommerce strategy from their first-hand experiences working with top retailers in the MEMA region. Dovetailing excellently into the talk given by VL OMNI on data integration, automation, and the intersection of customer experience with ecommerce design and cutting-edge data integration trends, the audience was literally on the edge of their seats for the duration of all presentations. In conversations and questions following the presentations, it was clear that this was the content the room full of merchants wanted — and needed.

This was a fantastic event filled with networking and honest, open conversation. VL OMNI is delighted to be able to continue to develop our relationship with the Shopify Plus Community in MEMA. We look forward to continuing to travel worldwide next year to help bring the Shopify Plus community to industrious brands everywhere!

Check out what happened at our exclusive Dubai event:

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