Black Friday & Cyber Monday: Creating a Flawless Customer Journey – A VL OMNI Infographic
It’s time to make this year’s Black Friday and Cyber Monday your best yet. Believe it or not, now is the best time to make improvements to your technology stack and integration strategy to make sure your ecommerce business is prepared for every possibility. Our infographic below focuses exactly that — on how to create a flawless customer journey by making improvements to business data movements and your integration strategy. Some key takeaways include understanding the ways your data moves in your business and how this movement can impact things as seemingly far-reaching as customer experience, to the importance of sharing your business’ data broadly and consistently. We also take a look at how sharing your customer’s data securely is paramount in the post GDPR-era. Finally, don’t get caught off guard! Make sure your organization has built-in scalability to handle every eventuality, including the flood of orders that BFCM usually brings!
Remember, a great looking ecommerce storefront is just the start: don’t forget the back-end! The combination of the technology you use to power your business and the way in which you connect your applications together can either mean free-flowing, accurate data in all portals instantly to form a holistic customer experience — or the exact opposite. Neglect or take one piece for granted — your customers certainly will notice… and especially on BFCM, the most challenging retail period of the year.
Take a closer look and download our infographic on how to create a flawless customer journey.