Integration Myths Dispelled – VL OMNI Video

What are the most pervasive assumptions about data integration?

It’s easy to understand how some businesses operate under the assumption that a single vendor can provide a suite of comprehensive solutions, mostly because there are still unscrupulous salespeople out there that will tell you just that. But we live in a renaissance age of the re-emerging specialist: from ecommerce carts, to tax code, to data integration, there’s a good case to be made for going with a specialist over a generalist ‘do everything’ partner.

While the pendulum has, in the past, swung in the direction of a single solution provider being able to successfully provide a suite of solutions in a single service set, the age of omni– and multi-channel commerce has seen deep complexity that can no longer be satisfied by any single solution provider. Even those companies who, on the surface, look to be able to wrangle everything from the ecommerce cart, to bricks and mortar, and (of course) everything in between, it’s more often than not that these solution providers are sourcing out other experts behind the scenes. 

So why not find these experts yourself

Data integration experts are no exception to this conversation. High-quality, elastic integration and data automation is especially crucial to growing multi-channel businesses, as it’s part of the ‘plumbing’ of your business: if it runs well, you’ll never know it’s there. But because great data integration can be so ‘behind the scenes’, it can be easy to forget how complex of a task integration can be. Apps, plug-and-play products, and other quick-fix tools exist out there to serve the mass market, and it can be easy to be lulled into a false sense of simplicity — as in, data integration is easy, and solely exists as a bolt-on service.

But this couldn’t be further from the truth. Data integration for complex businesses should be tailored to your business’ data, rules, and more: no all-in-one solution or plug-and-play will be able to provide the agility and flexibility these businesses demand. Data integration, at this level, is best left to an expert integrator like VL OMNI, and not left as a side-thought as a part of a larger, all-in-one package.

Going straight to the expert has other benefits, as well. Since experts like VL have deep and intimate knowledge of cutting-edge integration techniques and technology, we can advise your business on critical elements. For example, the video below looks specifically at API changes. There’s a common misconception out there that API changes won’t affect your business. But if you take the time to consult with an expert, you’ll quickly discover that this is in fact a myth — and one that, if unaddressed or unaccounted for, could be detrimental to your business.

Finally, the most prevalent myth is that data integration is simple; so simple, in fact, there’s a notion out there that data integration is both easy, and that anyone can do it. The hard truth is that good, sustainable data integration can be a challenge. It takes experts like VL to create a unique data integrations that are agile and scalable to grow with your business accelerating your growth.

Scroll down to see VL’s quick video dispelling some of data integrations biggest myths


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